Increase your website traffic – add a weblog! Marketing Articles | February 10 Josh Oliver Youth Jersey , 2004
Increase your website traffic - add a ... ... to gain and sustain an ... to your business is crucial in today's highly ... ... The Internet is creating a powerfu


Increase your website traffic - add a weblog!

Using technology to gain and sustain an advantage to your business is crucial in today's highly competitive environment. The Internet is creating a powerful marketing medium, virtually leveling the advertising playing field for any business wishing to get acquainted with its potential. Understanding the power of the web and the tools available that cost-effectively leverage the basics tenants of advertising -- frequency and reach -- is important to the growth of your business. And should be an active part of any savvy marketing plan.

Creating a strong e-presence will expand your business, enhance your customer service level and beat out your sleepy Jawaan Taylor Youth Jersey , non Internet-savvy competitors. Having an effective website begins the process, but Internet related tools emerge daily. Exposing these tools that give competitive options to the vigilant business owner and senior executive is part of Global Marketing's mission.

One such emerging e-tool is called the weblog or more commonly a "blog".

In a moment I'll explain the marketing advantage and advertising power of the ‘blog', but first let me explain what it is -- A blog is basically a "what's new page" or journal that is available on your website. Think of it as a place on your website for the real-time exchange of ideas or information for customers Josh Allen Youth Jersey , and prospects. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software, which allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently

Getting a blog up and running is a simple process. Should you wish to try one out to become more aquatinted with the process go to Blogger owned by Google and in short order you will clearly understand the mechanics and ease-of-use. Global Marketing suggests that you create your own blog as an integral part of your e-presence prominently displayed on your web site. Creating a blog particular to your business is easily accomplished through readily available software such as MovableType or Greymatter. Most of the blogging software firms offer free blog templates, which can then be customized and designed to your specific business needs.